Overview
SparkyAI is an AI‑powered web crawler and data‑enrichment assistant that lives inside EnrichEngine. Switch it on and it automatically researches every lead your list, fills missing fields, and generates custom insights—no API keys or external scrapers required.
Key Benefits
Save hours of manual research by letting SparkyAI read your prospects’ websites.
Increase personalization with fresh data points added directly to your CSV before your sequence starts.
Improve list quality by patching blank or messy fields (job titles, company size, etc.).
Automate analysis such as lead scoring or competitor mapping without additional tooling.
Common Use Cases
Use Case | What SparkyAI Does |
AI Lead Scoring | Rates each prospect against your ideal‑customer criteria based on live website data. |
Personalized Opening Lines | Generates a unique hook for every lead using scraped company info. |
Title Normalization | Converts vague titles (e.g., “Revenue Technology Evangelist”) into clear roles (e.g., “RevOps Manager”) and lists top duties. |
Social‑Proof Surfacing | Extracts customer logos or case‑study references for quick personalization. |
ABM Trigger Keywords | Counts occurrences of phrases like “product‑led growth” on the homepage. |
Competitor Mapping | Looks up analyst sites (e.g., Gartner) and returns a clean list of rivals. |
Before You Start
SparkyAI is currently BETA; expect occasional gaps on sites protected by CAPTCHAs, login walls, or heavy JavaScript.
Available on all paid LeadEngine.ai plans that include EnrichEngine.
No additional API keys or are required.
Usage is passed through the “Metered Balance” in LeadEngine.ai
Enabling SparkyAI
Log in to your LeadEngine.ai workspace.
Navigate to Campaigns → click New Campaign → EnrichEngine (or open an existing one).
Upload or select your CSV/Domain list.
Locate the SparkyAI toggle.
Create your AI prompt – describe the data you want SparkyAI to return (e.g., “Score each lead 1‑5 for PLG adoption”). Prompting is paramount when using SparkyAI so be sure to write good prompts.
Click Save & Launch Campaign. SparkyAI will begin enriching leads instantly; progress is visible in the campaign table.
Prompt Tips
Be specific: “Return company size and one competitor” yields faster, cleaner results than a vague prompt.
You can include conditional logic (e.g., “If no case studies are found, return ‘None’”).
Prompts run in a waterfall: each step can read outputs from the previous step.
Use the “/” command to pass lead data you have saved in your lead lists into the prompt.
Viewing the Results
Enriched fields appear in the campaign grid as soon as they’re available. Download the updated CSV or push the data into any other software you’re using.
Limitations & Edge Cases
Websites behind CAPTCHAs, paywalls, or heavy dynamic loading may not return data.
Very large prompts may experience issues.
Non‑English sites are supported, but prompt responses are returned in English by default, unless you instruct it.
Providing Feedback
We’re iterating quickly—tell us what you’d like SparkyAI to research next or any issues you hit. Use the Give Feedback button in the support widget or email support@leadengine.ai.