A credit is consumed whenever an email is sent from one of your campaigns or when a Lookalike lead refill has been added to your campaign by LeadEngine.
Additionally, fractional credits are consumed for AI interactions within the LeadEngine campaign writer and Rev Copilot to prevent abuse and cover AI platform costs. This ensures that both lead generation and AI usage remain sustainable and fair for all users.
Tip: Monitor your credits to balance lead generation and AI usage for optimal efficiency.