Key Cold Email Metrics in LeadEngine.ai
Leads Added – The total number of leads included in a campaign.
Emails Sent – The number of emails successfully delivered.
Replies Received – The total responses from prospects, including positive, neutral, and negative replies.
Conversations Started – Replies that have led to meaningful interactions.
Opportunities Created – Qualified leads who have shown interest or scheduled a meeting.
Bounces – Emails that failed to deliver due to invalid addresses or other issues.
Unsubscribes – Prospects who opted out of future emails.
Sentiment Analysis – AI categorization of replies into positive, neutral, or negative.
Engagement Percentages – The percentage of sends that resulted in replies, conversations, or opportunities.
How to Use These Insights
Low reply rates? Adjust your lead lists to focus on higher-intent prospects, and test different subject lines, email copy, or targeting.
High bounce rates? Use the 3-tier built-in validation features in the campaign builder to improve deliverability.
Strong positive sentiment? Prioritize follow-ups on engaged leads to maximize conversions.
By tracking these metrics, you can refine your outreach strategy, improve engagement, and drive more conversions with LeadEngine.ai. 