How to Track Campaign Performance on the Dashboard

Accessing Campaign Performance Data

1. Go to the Dashboard – Navigate to the Dashboard tab in LeadEngine.ai.

2. View Key Metrics – Track essential campaign stats like emails sent, replies, conversations, opportunities, bounces, and sentiment analysis.

3. Monitor Engagement Trends – Analyze performance over time with visual insights into response rates and lead interactions.

Key Metrics to Watch

• Emails Sent – Total emails delivered.

• Replies & Conversations – Number of responses and meaningful interactions.

• Opportunities Created – Leads showing high interest or booking meetings.

• Bounce Rate – Percentage of undelivered emails.

• Unsubscribes & Sentiment – Measures engagement quality and interest levels.

Using Dashboard Insights to Optimize Campaigns

• Low reply rates? Adjust your messaging, targeting, or lead lists.

• High bounce rates? Validate emails using LeadEngine.ai’s built-in email verification.

• Positive sentiment? Follow up with engaged leads to maximize conversions.

By regularly tracking your campaign performance on the dashboard, you can make data-driven improvements to enhance engagement and results.