Estimating Campaign Performance: List Size, Email Sends, Conversations & Opportunities

Key Performance Estimates

1. List Size

   • Calculated based on the selected lead list(s) for the campaign.

2. Email Sends

   • Formula: Budget ÷ Cost Per Email Send = Maximum Email Sends

   • This determines the daily, weekly, monthly, or lifetime send limits based on the budget type selected.

3. Estimated Conversations & Opportunities

   • If Conversion Optimization is enabled, the system will estimate potential:

     • Conversations

     • Opportunities

Important Note

• Estimates are based on historical performance metrics but do not guarantee actual results.

• Actual results depend on factors like lead quality, email content, deliverability, and engagement rates.

• The accuracy of estimates is based on factors like actual reply rates, conversion rates, the budget you entered, and send volume. Numbers are provided to give you an idea of performance for your budget, but are only estimates and don't guarantee results.

By reviewing these campaign estimates, you can set realistic expectations and optimize your outreach for higher engagement and conversions.