In traditional email outreach, open rates are often used to gauge engagement, but LeadEngine.ai does not track open rates—and for good reason. While it may seem useful to know whether an email has been opened, open tracking is inaccurate, harms email deliverability, and distracts from real results.
Open tracking relies on an invisible tracking pixel that email providers, like Gmail and Outlook, often flag as suspicious activity. This can cause emails to land in spam or promotions folders, significantly reducing inbox placement and engagement rates.
Many email clients, especially Apple Mail and Gmail, preload images (including tracking pixels) without the recipient actually opening the email. Conversely, some corporate email filters block these pixels entirely, preventing any tracking from registering. This makes open rates an unreliable and misleading metric.
An email being opened does not mean the prospect read it, found it valuable, or intends to respond. Instead of focusing on vanity metrics, LeadEngine.ai prioritizes real engagement—tracking positive conversations and opportunities that drive revenue.
Rather than open rates, focus on reply rates, positive conversation rates, and opportunity generation, which are better indicators of whether your outreach is working. LeadEngine.ai provides in-depth campaign insights based on real engagement, not artificial signals.
