Click tracking is another common feature in traditional email marketing tools, but LeadEngine.ai does not track click rates because it can harm deliverability, produce inaccurate data, and shift focus away from meaningful outcomes.
Click tracking involves modifying links by adding tracking parameters or redirecting them through third-party servers. Email providers recognize these modified links as potential spam indicators, increasing the likelihood that your emails will land in spam or promotional tabs.
Many security tools and email providers pre-check links before a recipient even opens an email, leading to false positives in click rate tracking. Some email clients block or strip tracking URLs altogether, making the data inconsistent and unreliable.
Just because someone clicks a link doesn’t mean they are engaged or interested. Many users click out of curiosity or by accident without any intent to take action. LeadEngine.ai prioritizes real indicators of success, like reply rates, conversation quality, and opportunity creation, which provide actionable insights.
Instead of click rates, focus on responses, sentiment, and opportunity generation—key indicators of whether your outreach is resonating with prospects. LeadEngine.ai helps you track meaningful engagement and optimize campaigns for real results.
