No Rich Text Formatting: Campaign emails do not support bold, italics, bullet points, or custom font sizes.
No Attachments or Images: Emails cannot include file attachments or embedded images.
Merge Fields Only: You can personalize emails by inserting lead data using merge fields (e.g., {{FirstName}}) using the “/” command, but formatting options are not available.
This plain-text approach is designed to enhance email deliverability:
Avoid Spam Filters: Rich text, attachments, and images can trigger spam filters, reducing inbox placement.
Mimic Human Emails: Plain-text emails look more natural and personal, increasing the likelihood of engagement.
Improve Engagement Rates: Simple emails are easier to read and less likely to be ignored.
With plain, “human-like” emails, LeadEngine.ai ensures your campaigns maximize deliverability and response rates! 
