How do I format emails?

What Formatting Is Not Allowed?

LeadEngine.ai enforces plain-text emails only, meaning the following formatting options are not supported:

• Bold, Italics, and Underlining

• Font Size or Font Type Changes

• Bullet Points or Numbered Lists

• Hyperlinked Text (only full URLs are supported)

• Embedded Images or Graphics

• Text Colors or Background Colors

Why LeadEngine.ai Does Not Allow Formatting

1. Formatting Harms Deliverability

   • Many email providers flag emails with rich formatting as promotional or automated, reducing inbox placement.

   • Plain-text emails bypass spam filters more effectively.

2. Mimics Human-Like Sending

   • Cold emails should feel like natural, one-to-one conversations, not marketing emails.

   • Most business emails are simple and text-based, which improves response rates.

3. Ensures Consistent Display Across Devices

   • Rich formatting may not render properly across different email clients and devices.

   • Plain-text emails ensure consistent readability for every recipient.

What You Can Use Instead

• Merge fields to personalize emails with lead data (e.g., {{FirstName}}).

• Simple, conversational language to engage prospects naturally.

• Full URLs for links instead of hyperlinked text.

By keeping emails simple and text-based, LeadEngine.ai helps you land in more inboxes and get better responses.